True Story: our ancestor Abdala Marcos opened a small haberdashery in Mexico. The rest is history—with a little bit of family legend sprinkled in. We present that here for your sartorial edification.

During the political unrest of the 1910s, Abdala was forced to relocate the business in the state of Nuevo Leon

By the 1950s, the business refocused on manufacturing. Although the name Palma was no longer in use, our tradition continued, always focused on excellent product.

By 1970, we’d added synthetics to the mix (don’t judge—we were experimenting). It was also a time where we developed some of our most iconic marketing campaigns.

The 90s saw the business pass on to the fourth generation. Our history stretched back 100 years at this point, and we never lost focus. At this point, our collections spanned a wide array of product categories.

By 2010, we had swapped out our fax machines for Shopify storefronts. We kept our signature taste, quality fabrics, and quality stitching.

In 2025, we dusted off the old family ledger, found an invoice from 1890, and decided it was time. Palma was relaunched.